JF Daughters are specialists in prestige watches, fine jewellery
and personal asset loans. We offer a discreet and efficient service with
excellent market value on high-end goods. Our team of highly
experienced specialists can assist you in finding the perfect
fit whether you are looking to buy or sell.

Looking for a short term loan? Find out more about our personal asset loans.


    JF Daughters was established in 2009 by local businessman and entrepreneur, John Freeze. We pride ourselves on the trust and loyalty we have built up with both our customers and partners. Working with a broad network of connections, including Sotheby’s, we offer a buy to order service upon request.

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    JF Daughters are approved by the Financial Conduct Authority (FCA) under the License number 725108 and work closely with police to ensure all of our items are legally purchased and sold by trusted stock dealers. All products come with a two year guarantee and certificate of authenticity.

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The team at J F Daughters were friendly, funny yet totally professional. I treated myself to a Rolex and a few weeks later I went back and Juliette helped me to decide on an engagement ring as there were too many for me to choose from. I'm so glad I found this shop and I would highly recommend it if your looking for something special.

A thoroughly professional team offering the best options for me. They beat the highest price that Id been offered by 2 other competitors. Both John and Juliette are extremely pleasant to deal with and I felt from the word go I could trust them implicitly. Highly recommended.


I have been a customer of J F daughter for a number years now. From the very first time I used their pawnbroker loan service I found them to be efficient, professional, courteous and very easy to deal with. Their rates are competitive and I would have no hesitation in recommending their service to both friends and family.


Visited JF Daughter on the run up to Christmas on the hunt for a present for my girlfriend. (That's a hard task in itself) But the team at JF Daughters made it seem like a walk in the park. Friendly staff that made me feel welcome from the moment i stepped foot in the door. They talked me through the vast amount of Jewellery and watches they had in stock that would be in my price range and their knowledge was exceptional. I was able to find a present and it was resized to fit my girlfriends ring measurements.


Last minute birthday shopping for a nice gift for my Nan's 70th birthday. I passed JF daughters. I found they were extremely helpful with ideas and very reasonable with their prices. I got her a beautiful necklace and pendant - To say she was over the moon is an understatement. Thank you JF daughters.


I have bought diamonds on two separate occasions from JF. Each time the stones received have been better than my expectations. This coupled with first class customer service. I would not hesitate to use JF again for future purchases.


I have bought watches twice from John. Great prices and a charming retailer. 5 star experience.



national association of jewellers